Wednesday, 27 January 2010

IDOL.


In its second collection, Idol London for New Look couldn't be doing any better, their clothes have been worn by the likes of Lisa Snowdin on prime time tv, Loose Women, Alison Mosshart of The Kills, Pixie Lott, Paloma Faith, Florence Welch, Liz Mclarnon, Kimberly Walsh, and not forgetting Beyonce. After interning at New Look press office over summer 2009, i heard that one of the designers of the Idol Collection, found out that Beyonce was staying in the same hotel as them, and what better person to wear New Look, she took a jumper, put it in a gift back and knocked on beyonces hotel door. Gutsy. But totally worth it. Next minute Beyonce was papped wearing Idol for New Look!
Check out some of the images below, don't miss out, in stores this week!



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